Hotjar provides advanced features to optimize your website.
But it’s not the only web analytics tool in the market.
As you know, there are several other Hotjar alternatives that give you access to web analytics and powerful insights into how your website and/or mobile apps work to attract and convert users.
In this article, I’ll cover nineteen alternatives to Hotjar, including important information on each of them — from the average user ratings, key features, to the prices of everything available.
Let’s get into it.
Best HotJar alternatives and competitors
Without further ado, here are nineteen great HotJar alternatives worth considering:
1. Mouseflow
Mouseflow is one of the best Hotjar alternatives, offering impressive website analytics at competitive prices. With Mouseflow, you get integrations with popular platforms you already use like WordPress, Google Analytics, HubSpot, and Shopify — all of which provide more flexibility.
It is also a great alternative to HotJar because of its capacity to provide in-depth analysis. Its ability to support filters and segments is another set of helpful features it has — so you can quickly segment your visitors by their device operating system, traffic source, location, and more.
Mouseflow is also one of the easiest and most powerful tools to record, replay, and analyze user behavior on any webpage.
This way, you can use it to see how people are really using your site (not just what they say they do), find out where visitors get stuck or drop off, and discover opportunities for improvement that will boost conversions.
You can also track everything in real-time so there’s always a clear picture of what’s going on right now. And if you need help to get started, then check out their library of tutorials which cover every aspect of web analytics and user studies, including how to set up recordings quickly with no technical knowledge needed.
If anything goes wrong, they offer unlimited support via email or phone across all their plans.
It’s offered for $24/month and includes an 11-day free trial.
Mouseflow’s key features:
- Session replay
- Heatmaps
- Funnels
- Forms
- User Feedback
Average user ratings:
- 4.7 on Capterra
- 4.7 on G2
Free account?
Yes, and it comes with:
- 500 session replay recordings per month
- Analytics for one website
- 1 month of storage
Pricing:
Free to $299/mo (annually) or to $399 (if paying monthly)
2. Smartlook
Smartlook is an analytical software product that records user activity on websites and mobile apps. It provides the tools needed to make data-driven decisions about your product or website.
With this tool, you can see what’s working and what isn’t, so you can make informed decisions about design changes, feature updates, marketing campaigns, etc. You can also use the platform to create heatmaps of where people click most on your site or app.
Smartlook offers more than just simple user recordings; it has powerful features like real-time alerts for critical events (like when someone leaves an abandoned cart), custom event tracking (so you miss nothing important), A/B testing capabilities (to test different designs against each other) and much more.
It has a very handy freemium version with basic features like heatmaps, session recordings, events, and funnels. And for the premium versions, pricing starts at $39/month — obviously with a lot more features like more integrations and unlimited event and funnel setup.
Smartlook’s key features:
- Website heatmap
- Session recording
- Events analytics
- Funnels analytics
- Mobile app and web analytics platform
- Mobile and web-based heatmaps
Average user ratings:
- 4.7 on Capterra
- 4.6 on G2
Free account?
Yes, and it comes with:
- 1,500 sessions per month
- 1 funnel analytics set up
- 2 events set up
- Heatmaps
Pricing:
Free to $95/mo
3. Freshmarketer
Freshmarketer’s heatmap feature is the main reason it qualifies to be one of the HotJar alternatives in this article.
Like in HotJar, you can use the heatmap feature in Freshmarketer to track visitor behavior through their clicks and scrolls on your website. You’re also able to track user or visitor behaviour on dynamic elements like pop-up forms, chat widgets, sliders, CTA buttons, and so on.
Freshmarketer offers a decent freemium plan with conversion optimization features like contact and list management, online form tracking, and email marketing tools. For survey and feedback, it gives you plenty of flexibility to customize polls in your brand’s colors, so you can collect feedback from your site or app users.
Paid plans start at $19/month, which seems reasonable given the broad amount of features offered.
Freshmarketer’s key features:
- Chat campaigns
- Conversion optimization tool
- Customer segmentation
- Email campaigns
- Event tracking
- Landing pages
- Marketing analytics
- Product updates
Average user ratings:
- 4.4 on Capterra
- Not available on G2
Free account?
Yes, and it comes with:
- Website tracking & built-in chat
- Contact & account management
- Contact lifecycle stages
- Email marketing campaigns
- 24×5 support
Pricing:
Free to $299/month
4. Zoho PageSense
Like many other Hotjar alternatives in this article, Zoho PageSense gives you all the tools and insights you need to make sure your website is doing what it’s supposed to do.
You can easily see which pages are underperforming, where people are dropping off on their way through the funnel, and more. With the real-time reporting dashboard, you can get a quick snapshot of everything that’s happening with your site right now.
And if there are any issues or opportunities for improvement, the software gives you recommendations so that they don’t go unnoticed. This way, Zoho PageSense helps businesses like yours understand their visitors’ online behavior so you can deliver more personalized experiences across every channel — from web to mobile apps and beyond.
That means more conversions, higher engagement rates, increased revenue…and happier customers. So Zoho Pagesense’s goal is simple – provide actionable data that helps marketers grow their business by making better decisions based on actual customer behavior rather than just gut feelings about what works best for them.
Zoho PageSense’s key features:
- Funnel analysis
- Heatmaps
- Session recording
- Form analytics
- 20 Custom dimensions
- Polls
- Push notifications
- Pop-ups & banners
- A/B testing
- Split URL testing
Average user ratings:
- 4.0 on Capterra
- 4.1 on G2
Free account?
No free account, but a 15-day free trial is available. And it comes with all the features in their paid plans to track 5,000 monthly visitors across three projects.
Pricing:
$20 to $49 (monthly) and $16 to $39 (yearly).
5. Lucky Orange
Lucky Orange is a good cheaper alternative to HotJar. Like most other tools here, it is clutter-free and helps you monitor all the activity of users at once.
The session recording and heatmap features show how users behave while visiting your site. With the live chat feature, you can talk directly to your customers and answer their questions or address their concerns quickly without waiting for them to contact you.
Lucky Orange’s key features
- Session recordings
- Dynamic heatmaps
- Live chat
- Dashboard insights
- Conversion funnels
- Form analytics
- Visitor profiles
- Surveys
- Announcements
Average user ratings:
- 4.6 on Capterra
- 4.3 on G2
Free account?
Yes, and it comes with:
- Support for 1 Website
- 2 Member Seats
- 500 Pageviews/month
- Unlimited recordings and heatmap data for 30 days
Pricing:
0 to $100 per month (paid monthly)
0 to $90 per month (paid annually)
0 to $70 per month (paid every two years)
6. Inspectlet
Inspectlet is a web analytics tool that helps companies understand their website visitors’ intentions with features like heatmaps, session recording, and more.
Like other Hotjar alternatives, you’ll be able to see where people click on your site, how they move through it, and even what they’re thinking in real-time. With this data, you can make informed decisions about how to improve your site’s design or content for maximum conversions.
The tool also gives you access to an unlimited number of recordings so that you never have to worry about missing anything important again! Plus the heatmap feature shows exactly which parts of your site users are most interested in – allowing you to optimize them accordingly for better conversion rates and ROI.
Inspectlet’s key features:
- Session replays
- A/B testing
- Heatmaps
- Form analytics
- Error logging
Ratings:
- 4.0 on Capterra
- 4.2 on G2
Free account?
Yes, and it comes with:
- A/B testing
- Use on 1 website
- 1 week of data storage
- Playback session replays
- Heatmaps
- Compatibility with dynamic sites
- Mobile device support
- Email support
Pricing:
0 to $499 (with 15% off on annual pricing)
7. Plerdy
Plerdy is a great Hotjar alternative as it’s a conversion optimization tool ideal for business executives, marketers, CROs, web developers, UI developers, and web developers to monitor user behavior on web and mobile platforms. One important feature to note is Plerdy’s Text Selection; with this feature, you can track and get data on where users highlight text in specific parts of your website or app.
Used by teams from thousands of companies like Honda, Subaru, Softserve, and several others, Plerdy is one of the most powerful Hotjar alternatives in the market today.
Plerdy’s key features include:
- Heatmaps
- Video session recordings
- PopUp forms
- Net Promoter Score (NPS) analysis
- Conversion funnels
- SEO audit
- Sales performance
Average user ratings:
- 4.9 on Capterra
- 4.6 on G2
Free account?
Yes, and it comes with:
- 2000 pageviews per day
- Heatmaps reports: 3 views/day
- Video sessions: 100
- Active forms: 1
- Collecting leads 50
- Clicks on banners: 100
- SEO audit, pages per day: 10
- Months of storage: 1
Pricing:
Free to $79 per month
8. VWO
Visual Website Optimizer (VWO) combines heatmaps, a customer survey tool, and session recordings within one toolkit.
VWO’s pricing information isn’t available publicly, but there’s a wealth of information on the features and benefits it offers users.
One highlight of the tool is that it provides form analyses that help you see your website visitors’ interactions with forms on your site or app and provides data like interaction time, hesitation time, abandonment rate, etc. Another significant feature of VWO is the super useful segmentation feature, which can help to improve the filtering of reports.
VWO’s key features:
- Cross-device heatmap and visitor recording
- Clickmap
- Heatmap comparison
- Funnel analytics
- Exit intent survey
- Session recordings
- Form analysis
- Website survey
- Email and chat support
Average user ratings:
- 4.2 on Capterra,
- Not available on G2
Free account?
Free for 30 days.
Pricing:
Not publicly available, so you’ll have to contact them for pricing.
9. Matomo (formerly Piwik)
First, Matomo is free and open-source! That means you can run your web analytics without worrying about cash or code limits.
It also provides reports for tracking visits to one or more websites, showing information like how many users visited a page on a given day and what search terms they were looking for when they landed there.
You’ll find all sorts of demographic information so you know who is visiting your site — from browser language to geographic location down to age or gender.
It’s also perfect for content marketers and SEO professionals looking to optimize their efforts by finding out exactly where their visitors are coming from with just a few clicks!
Matomo’s key features:
- eCommerce tracking
- Event tracking
- Site search
- Customizable dashboard
- Segmentation
- Scheduled email reports
- Custom Alerts
- Log analytics
- Exportable widgets
- 100+ integrations
- 50+ languages
Average user ratings:
- 4.8 on Capterra
- 4.2 on G2
Free account?
Yes, and it comes with:
- Google analytics data importer
- GDPR Manager
- API access
- Standard reports
- Tag manager
- SQL raw data access
Pricing:
Heavily depends on your pageviews per month, but pricing is anywhere from 0 to 239 euros for 50 million pageviews per month.
10. Clicktale (now Contentsquare)
Clicktale (now Contentsquare) provides data analytics to help you uncover the things consumers most want from digital experiences.
As with Hotjar, brands using this software are able to understand how visitors make decisions when visiting their sites or apps, choose between content, and measure loyalty.
Designed for managers of all levels in mind, Contentsquare is an enterprise-level tool made easy enough for every employee in any business to use.
Clicktale x Contentsquare’s key features:
- Customer journey analysis
- Form analysis
- APIs & integrations
- Impact quantification
- Mobile app analysis
- Merchandising analysis
- Zone-based heatmaps
- Session replay
- Struggle analysis
Average user ratings:
- 4.5 on G2
- Not available on Capterra
Free account?
Not available
Pricing:
Not publicly available, contact them to get a demo.
11. Ptengine
Ptengine is a simple but powerful platform that can make your marketing work smarter. It’s free to get started and ready to go in a few minutes, all you need is an internet connection.
The software comes with advanced tools for A/B testing, conversion optimization, personalization of content based on insights from user behavior analysis.
Ptengine’s key features:
- Heatmaps
- Web analytics (funnels, page groups, traffic sources)
- Event tracking
Ratings:
- 4.8 on Capterra
- 3.3 on G2
Free account?
Yes, and it comes with:
- Heatmap for one website
- 100 events
- 20+ insight reports
- Codeless event tracking
- Self-support
Pricing:
Free to $49 per month. Custom pricing is available too.
12. FullStory
FullStory is a great alternative to HotJar.
The software offers an extensive analysis of digital interaction. Its freemium version alone comes with 1,000 sessions per month, user trends, event funnels, and heat maps.
You’ll need to sign up to get pricing details for their Business and Enterprise plan, but the latter comes with more powerful features like Data Export, Segment Alerts, and SAML Single Sign-on.
Based on personal research, they cost at least $800 per month. But despite its huge prices, the premium versions could be what you need at an affordable price.
FullStory’s key features:
- Heat maps
- Click maps
- Scroll maps
- User replay sessions
- Pagespeed metrics
- Integrate with your tech stack
- Mobile app analytics
- Omnisearch
- User Segmentation
Average user ratings:
- 4.6 on Capterra
- 4.5 on G2
Free account?
Yes, and it comes with:
- Session Replay
- Omnisearch
- User segmentation
- Event funnels
- Heatmaps
- Dev tools
- Event and funnel analysis tools
Pricing:
Their pricing isn’t publicly available; you’ll have to contact them for it.
13. Crazy Egg
Crazy Egg Crazy Egg helps companies gain more control over their site’s conversions.
It helps small/medium-sized businesses increase conversion rates. It puts in the hands of people who are not web developers or programmers all the tools for increasing conversions by researching your customers and improving your website design based on their findings.
And with access to heatmaps, videos of real user/visitor sessions, A/B testing usability research data from real tasks, surveys that keep it personal, and survey templates tailored specifically to maximizing usefulness – you have everything you need right at your fingertips.
CrazyEgg’s key features:
- Session replays
- Ad campaign traffic analysis
- Scroll maps
- A/B testing
Average user ratings:
- 4.5 on Capterra
- 4.2 on G2
Free account?
Only free for 30 days
Pricing:
$24 to $249 per month
14. Mopinion
Mopinion is a tool for organizations to gather feedback across every channel, providing instant insight into user sentiment. Mopinion is an all-in-one product that helps enterprises understand how employees are feeling at work and ensures satisfaction to make the workplace happier.
You can use Mopinion to collect positive or negative feedback on social media posts in real-time, giving you the ability to respond to customers quicker than ever before!
Mopinion’s key features:
- Unlimited feedback forms
- Real-time insights
- In-page feedback
- Feedback analytics dashboards
- Multi-language reporting
- Supports desktop, laptop, tablet, or mobile analytics
Ratings:
- 4.1 on Capterra
- 4.3 on G2
Free account?
Not available.
Pricing:
$229 to $579 per month
15. WalkMe
The web is a complex place. There are so many different devices, browsers, and operating systems that it can be hard to know how your users will experience your site.
WalkMe helps you understand user behavior on your website by providing insights into the actions they take while navigating through it. This allows you to make informed decisions about what changes need to be made in order for them to have an optimal experience with your product or service.
You’ll also get notifications when something goes wrong – like if someone gets stuck on a page without any way out of it – which means you can fix problems before they become bigger issues down the line.
With WalkMe, you’ll never have to worry about users getting lost or confused again! It provides guidance throughout their entire journey from first-time use all the way up until they complete their task successfully and leave satisfied with what they found at your site.
And all this is done automatically without any extra work needed from you! It’s as simple as installing a code onto your website and then letting it handle everything else for you automatically after that point forward. No more worrying about whether or not people are having trouble finding what they want because we’ve got them covered every step of the way!
WalkMe’s key features
- Video session playback
- Management dashboards
- Digital Experience Analytics (DXA)
- Tracked events & funnels
- Session stream & session playback
Average user ratings:
- 4.5 on Capterra
- 4.4 on G2
Free account?
Not available
Pricing:
Custom and basic plans are available, but actual pricing is not publicly available; contact WalkMe for pricing.
16. AB Tasty
AB Tasty is a leading platform for optimizing customer experiences. It helps companies like L’oreal, Calvin Klein, and Disney create a personalized, seamless journey that will increase engagement and revenue.
It provides a suite of features including personalization, experimentation, and product optimization so you can streamline your users along their buyer journey.
You’ll also be able to get data on every interaction with real-time insights into what customers are doing. This means you can make changes on the fly as needed which leads to better conversion rates and increased revenue. It also allows you to use data from past interactions with customers so they don’t have to start over when they come back again later!
AB Tasty’s key features
- A/B tests
- Feature flagging
- Progressive deployment
- KPI triggered rollback
- WYSIWYG editor
- Code editor
- Unlimited variations
- Server-side experiments.
- Multivariate statistics
Average user ratings:
- 4.8 on Capterra
- 4.5 on G2
Free account?
Not available
Pricing:
Not publicly available; you’ll need to go to AB Tasty’s site and sign up to receive a custom quote.
17. SessionCam
SessionCam offers created heat maps, conversion funnels, and customer journey maps.
One of its key features is its Struggle Detection tool that lets you diagnose areas on your site that get users frustrated and increase conversions. This way, it will identify issues users find challenging to help fix them and increase conversions.
But generally, it’s a product that specializes in website optimization and conversion rate optimization (CRO). It records user sessions on your site, allowing you to see exactly what users are doing when they visit.
As you probably know, this allows you to find out which pages are causing problems for visitors, where they’re getting stuck or dropping off, and much more.
With this information, you can then make recommendations about how to improve the customer experience on your site so it’s easier for people to convert into customers.
If you want a Hotjar alternative that’s an easy way of understanding why your website isn’t converting as well as it should be, then SessionCam is a tool you should be considering.
SessionCam’s key features:
- Session Replay
- Heatmaps
- Conversion Funnels
- Form Analytics
- Customer Journey Mapping
- Error Reporting
- Struggle Detection
- Integrations
Average user ratings:
- 4.7 on Capterra
- 4.1 on G2
Free account?
No free account at this time
Pricing:
Not publicly available; you’ll need to request their pricing through their pricing page
18. SiteSpect
SiteSpect is an A/B testing and optimization tool where you can A/B test your ideas, discover insights, and personalize the entire customer journey.
The software provides a comprehensive suite of tools for marketers to run experiments, analyze results, and deliver personalized experiences across all channels.
SiteSpect’s key features:
- Analytics
- Visual editor
- Mobile analytics
- Omnichannel
- SPA support
- Real User Monitoring (RUM)
- Integrations
- Segmentation
- Alerts
Average user ratings:
- 4.3 on Capterra
- 4.4 on G2
Free account:
There’s a 30-day free trial
Pricing:
Not publicly available; contact for pricing.
19. Mixpanel
Mixpanel is one of the most advanced analytics platforms out there, designed to help companies build better products. It’s not just an event-tracking tool. The product helps you answer questions about how people are using your app or website and what they want from it in the future.
It’s like having a data scientist on your team with none of the hassles that come with hiring one. You can use Mixpanel to create funnels, track cohorts, compare events over time, and set up notifications so you know when something important happens in your product.
All of this data lets you make informed decisions about how best to optimize your business strategy based on real user behavior data. And it has integrations with all major web frameworks, so it’s easy to get up and running in no time.
Mixpanel’s key features:
- Insights
- Flows
- Funnels
- Find interesting segments
- Experiments
- Live view
- Custom dashboards for web and TV
- Email digests
- Alerts
Ratings:
- 4.5 on Capterra
- 4.4 on G2
Free account:
Yes, and it comes with the following (and many more):
- Insights
- Flows
- Funnels
- Retention
- Live view
- Custom dashboards for web and TV
- Email digests
- Alerts
Pricing:
Free to $25/mo; custom pricing available as well.
FAQs on HotJar alternatives
Let’s look at some frequently asked questions (FAQs) on HotJar alternatives.
HotJar vs Mouseflow; which one’s better?
According to many customer reviews on G2, HotJar is easier to use than Mouseflow and has better customer support.
Both tools will provide tracking on customers’ conversion funnel and general website analytics. They both also offer trial periods for paid subscriptions, so you can test them out to get better comparisons.
HotJar vs Crazy Egg; which one’s better?
According to many customer reviews on G2, Hotjar got higher marks than Crazy Egg for meeting the demands of their organization.
With the quality of ongoing product support, reviewers thought Hotjar was superior. They felt Hotjar outperforms Crazy Egg when it comes to feature updates and roadmaps.
What’s the best Hotjar alternative to choose?
There are several Hotjar alternatives to choose from, and what’s best depends on what you need it for. The best is essentially the one that has the features you need.
So keep in mind the value, functionality, and unique features of any of the tools you pick. Do not be afraid to try their FREE test plans before you commit.
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