There are many online tools that allow you to watch people browsing your website. And one of the most popular ones is Smartlook.
But there are several alternatives to Smartlook that offer similar or even better features. Your choice depends on your specific needs and preferences.
In this article, we’ve included a list of the best Smartlook alternatives, so just review all the options before making your final decision.
We also added average user ratings so you can see quickly gauge each product.
Without further ado, here are eleven of the best alternatives to Smartlook:
1. Inspectlet
With customers like eBay, Cisco, and Salesforce, Inspectlet is one of the most formidable alternatives to Smartlook.
And it offers similar features, like heatmaps, session recordings, conversion tracking, and more.
One of the primary advantages of Inspectlet is that it has a free plan that allows you to track up to 2,500 sessions, or ~25,000 pageviews per month. So you get to try out most of the features without having to pay anything. Check out all their plans here.
Inspectlet’s key features
- Heatmaps
- Session recordings
- Conversion tracking
- Compatibility with dynamic sites
- Form analytics
- Page-level targeting
- Integrations (e.g. with Google Tag Manager, HubSpot, Shopify, etc)
- Free plan (up to 2,500 user sessions/~25,000 pageviews per month)
Average user rating
- G2: 4.2/5
- Capterra: 3.9/5
Pricing
- Free to $299 per month
- Enterprise pricing: $499 to $1799 per month
2. Hotjar
If you’ve been in the web analytics space for more than five minutes, you’ve probably heard of Hotjar.
They’ve become a household name in the industry and easily one of the most popular Smartlook alternatives on this list.
Here’s a quick, sixty-second product tour from the Hotjar team:
Hotjar provides you with most things you get with Smartlook; whether that’s heatmaps that show where people are clicking and scrolling, what they’re looking at, and how far they’re scrolling.
Or form analytics, a feature that lets you see how people are interacting with forms on your website and what’s causing them to drop off or convert.
And of course, there’s also session recording; Hotjar lets you record what people are doing on your website so you can see exactly where they’re struggling and how to improve the user experience. There’s a lot more the software offers, so I’ll just list the key features below.
Key Hotjar features
- Heatmaps
- Form analytics
- Session recording
- Data filtering and segmentation
- Custom-built integrations
- Integrations with thousands of popular apps
- Feedback polls and surveys
- 30-day money-back guarantee
Average user rating
- G2: 3.6/5
- Capterra: 4.7/5
Pricing
- Observe (analytics tool): Free to $80 per month
- Ask (user feedback tool): Free to $64 per month
3. Mouseflow
Mouseflow boasts over 190,000 customers, including top brands like Philips, Verizon, Etihad, and Vodafone.
So, safe to say they’re likely doing something right.
Mouseflow is another popular website recording tool that offers most of what you’d see in Smartlook; from heatmaps to replays of user sessions, and everything in between.
And one thing I see Mouseflow doing really well is how they provide tools for user data protection; something that’s of utmost importance in this day and age. From CCPA, GDPR, and LGPD compliance, to ensuring PII (Personally Identifiable Information) is blurred out, to single sign-on (SSO) and two-factor authentications (2FA), they have it all covered.
Mouseflow is also one of the highest-rated Smartlook alternatives on this list, with an average user rating score of 4.6 on G2 and 4.7 on Capterra.
Mouseflow’s key features
- Heatmaps
- Session replays
- Form analytics
- Custom funnels/user journey tracking
- Feedback tools
- User data protection compliance (CCPA, GDPR, LGPD)
- Single sign-on (SSO) and two-factor authentications (2FA)
- Integrations with popular CMS, eCommerce, web analytics, and marketing tools
Average user rating
- G2: 4.7/5
- Capterra: 4.7/5
Pricing
- Monthly: Free to $399 per month
- Annual: Free to $299 per month
4. PageSense by Zoho
Owned by multi-billion dollar company Zoho, PageSense is a web analytics tool that comes with features like heatmaps, conversion tracking, user behaviour analysis, and more.
Like Smartlook, PageSense helps you understand how visitors interact with your website by tracking their clicks, taps, and scrolling behavior. It’ll then present this data in easy-to-understand reports, complete with visuals like heatmaps and session recording playbacks.
One power feature you get with PageSense is Page Goals, a feature that lets you create goals across multiple pages and track targeted conversions. This is perfect if you’re looking for something to help keep you and your marketing or web analytics teams focused on specific areas of your website and the outcomes you want to achieve.
PageSense’s key features
- Heatmaps
- Push notifications
- Banners and pop-ups
- User behavior analysis
- Page goals
- User session recording
- Polls
- Easy-to-understand reports with visuals
Average user rating
- G2: 4.2/5
- Capterra: 4.2/5
Pricing
- Monthly: $20 to $49 per month
- Annual: $16 to $39 per month
5. Lucky Orange
According to their site, over 300,000 websites use Lucky Orange to improve their user experience.
They offer several features similar to what you’d get with Smartlook, including heatmaps, session replays, form analytics, conversion funnels, and more.
But one major difference between the two services (Lucky Orange and Smartlook) is that Lucky Orange also offers a live chat feature you can use to talk to visitors in real time. And this is particularly useful if having conversations with your site’s visitors would help you improve your conversion rate.
Pricing offers a free plan as well as paid plans starting at $14/month.
Lucky Oranges’ key features
- Heatmaps
- Surveying tools
- Dynamic Heatmaps
- Session replays
- Form analytics
- Conversion funnel analytics
- Live chat
- Visitor profiles
- Free and paid plans
Average user rating
- G2: 4.6/5
- Capterra: 4.7/5
Pricing
- Monthly: Free to $150 per month
- Annual: Free to $128 per month
6. UserTesting
If you’re looking for a more comprehensive, all-in-one digital experience platform, UserTesting may be a great Smartlook alternative for you.
You can run tests on websites, mobile apps, and even prototypes to ensure a great experience for your users.
One important feature you get with UserTesting is the Multi-Channel Journey tool; it lets you see how users interact with your digital products across multiple touchpoints and channels, so you can identify areas of friction and see opportunities for improvement.
UserTesting’ key features
- Usability testing
- Clickstream testing
- Demographic filter
- Sentiment analysis
- Card sorting
- Tree testing
- Smart tags
- Secure prototype testing
Average user rating
- G2: 4.5/5
- Capterra: 4.5/5
Pricing
Not publicly available, so please contact UserTesting for a quote.
7. Crazy Egg
Like other Smartlook alternatives on this list, Crazy Egg also provides a range of tools for understanding your website’s analytics.
But what makes Crazy Egg a little unique is that it offers a suite of tools specifically designed to help you improve your website’s conversion rate.
For example, their “Confetti” tool visualizes where users are clicking on your website, which can help you identify areas of your website that are super appealing or areas that may be confusing to users.
And their “Scroll Map” tool shows you how far down people are scrolling on your website’s pages; this helps you know the optimal length for your pages’ content.
Crazy Egg’s key features
- A/B Testing
- User Recordings
- Heatmaps
- Scroll Maps
- Confetti Reports
- Overlay Reports
- Errors Tracking
- Traffic analytics
Average user rating
- G2: 4.2/5
- Capterra: 4.5/5
Pricing
- $29 to $249 per month
8. FullStory
FullStory is one of the most powerful alternatives to Smartlook — and a comprehensive Digital Experience Intelligence (DEI) platform that helps organizations understand and improve the digital customer experience.
It provides a suite of tools to replay users’ journeys, identify UX issues, measure funnels, and more.
A major feature you get with FullStory is their data autocapture functionality. This feature essentially provides you with a full picture of each customer, user, or visitor’s journey without you having to log every single data.
This means that even if you’re not a developer, you can still get valuable insights about your digital customer experience — without coding anything!
And fun fact: FullStory has some of the world’s leading organizations as customers, including brands like Lowe’s, Sendoso, and TrueCar.
FullStory’s key features:
- Tagless and data autocapture
- Replay user sessions
- Funnel analysis
- Frustration signals
- Heatmaps
- Session replays
- Journey mapping
- Funnels and conversions
Average user rating
- G2: 4.5/5
- Capterra: 4.6/5
Pricing
FullStory’s pricing isn’t publicly available; you’d have to request a demo to get more information.
9. Google Analytics
A list like this wouldn’t be complete without Google Analytics (GA).
It’s the most popular analytics tool in the world, and it lets you track your website traffic, measure your marketing campaigns, and see where your visitors are coming from.
One major advantage you get with Google Analytics is that it’s super easy to set up. You can also connect GA with other Google products, like AdWords, to get more valuable insights into your website traffic.
But one major disadvantage with GA — especially in how it compares to Smartlook — is it doesn’t give you as much data on your visitors’ behaviour. You don’t get to see what people are actually doing on your website. For example, you don’t get session replays or heat maps.
Plus, Google Analytics can be overwhelming for beginners with the myriad of features and options it offers. It takes time to learn how to use each feature properly.
Google Analytics’ key features
- Real-Time Reporting
- Traffic acquisition reports
- User engagement reports
- Customer lifetime value reporting
- Marketing goals tracking
- Monetization reports
- Funnel exploration
- Segment overlap
- Path exploration
Average user rating
- G2: 4.5/5
- Capterra: 4.7/5
Pricing
Google Analytics is Free
10. Mixpanel
With users like Uber, BuzzFeed, Yelp, Expedia, and GoDaddy, Mixpanel is another powerful, enterprise-level analytics software.
It’s like Google Analytics in that it allows you to track pageviews, clicks, and other interactions on your website or app.
But Mixpanel goes a step further by allowing you to track specific user behavior and see how they interact with your product over time. This makes it an incredibly powerful tool for understanding how users use your product and how you can improve their experience.
One major difference Mixpanel has from other Smartlook alternatives and web analytics tools is its powerful features specifically for mobile app analytics. And that makes it a powerful tool in the hands of product marketers and product managers.
Mixpanel’s key features
- User behavior tracking
- Mobile app analytics
- Powerful reporting features
- Endless segmentation
- A/B testing
- Customizable dashboards
- Over 50 integrations
Average user rating
- G2: 4.5/5
- Capterra: 4.5/5
Pricing
Free to $25 per month
11. Woopra
Woopra is another top mobile and web app analytics platform used by big names like RedHat, Informatica, and HP.
You get all the features that you’d expect from a digital analytics tool like pageviews, unique visitors, time on site, etc.
But what sets Woopra apart is its trends reporting feature; it helps you identify how effective or ineffective recent changes to your site have been.
And this is extremely useful because it allows you to course correct quickly and avoid making the same mistake twice.
Woopra’s key features
- User behavior tracking
- Mobile app analytics
- Powerful reporting features
- Endless segmentation
- A/B testing
- Customizable dashboards
- Over 50 integrations
Average user rating
- G2: 4.4/5
- Capterra: 4.3/5
Pricing
Free to $999 per month
Now, let’s look at a few common questions people often ask about Smartlook.
Frequently asked questions about Smartlook
Here are some of the questions that people often ask about Smartlook:
Is Smartlook a free tool?
Yes, Smartlook offers a free plan that allows you to track up to 1,500 sessions per month. But it has paid plans that start at $39/month. And with the pro plan, you get more features like session vaults, additional funnels, additional custom events, and standard integrations.
What are Smartlook’s main features?
Smartlook’s major features include web and mobile app analytics, cross-platform tracking, session recordings, heatmaps, user engagement, events tracking, user path analytics, cross-platform analytics, and powerful reporting.
Who are some of Smartlook’s integrations?
Smartlook integrates with several popular business tools, including Google Analytics, Big Commerce, Shopify, WordPress, Slack, and more.
What is Smartlook’s average user rating?
On G2, it’s 4.5/5 and on Capterra, it’s 4.5/5. And that’s a pretty good rating as far as web analytics tools go.
Pick the Smartlook alternative that works best for you
There’s no one-size-fits-all with web analytics tools (or any tool at all).
The best way to find the right tool for you is to first identify your needs and then match those needs with the features of the different tools.
And whichever tool you choose, it’s almost always a great idea to try it out first so you can really get a feel for how it works and whether or not it’s a good fit for you.
Also, remember to keep your budget in mind. Some of these Smartlook alternatives can be quite expensive, so it’s important to make sure you’re getting your money’s worth. Ideally, you shouldn’t be paying for features you won’t use; so, make sure to carefully consider which features are most important to you.
I hope this article was helpful, and that you were able to find the right tool for you.
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