Make (Formerly Integromat) is a popular tool for implementing automated workflows.
It integrates with over 1,000 apps and services and boasts that thousands of organizations use the product.
However, while Make is a popular workflow optimization tool, there are some areas where alternatives may need to be considered – such as data-heavy workflows or personal workflow development.
Comparison of Make alternatives
| Product | Free Tier? | Monthly Pricing | Extra Features | Best For |
| Zapier | Yes | From $0 | Multi-step calls, the largest number of integrations | Small to mid-sized teams |
| Pabbly Connect | Yes | From $0 | Path Routing, Multi-step calls | Startups, Solopreneurs |
| Automate.io | Yes | From $0 | Multi-step calls, Shared automation | Small to mid-sized teams |
| Tray.io | No | From $1,000 | Multiple Authentication | Enterprise Users |
| Jitterbit | No | Custom Pricing | Enterprise Users | |
| IFTTT | Yes | From $0 | No code UI | Startups, Solopreneurs |
| Power Automate | From $0 | Seamless Integration in Microsoft Ecosystem | Microsoft Power Users | |
| Workato | No | Custom Pricing | Smart Pipelines, Chatbot Integrations | Data-driven Enterprise Users |
| Boomi | No | Custom Pricing | Data Hub | |
| Martini | No | From $499 | Data mapping | Mid-sized businesses |
| Integrately | Yes | From $0 | 1-click automation, multi-step calls, No Code UI | Startups, Solopreneurs |
| Mulesoft Compose | No | Custom Pricing | API lifecycle management, No Code UI | Enterprise Users |
12 best Make or Integromat alternatives to consider
The twelve Make or Integromat alternatives listed below will appeal to companies of various sizes and stages, so be sure to read through this comprehensive list to find the right fit for you.
1. Pabbly Connect
Pabbly Connect is a major competitor in the workflow automation space with a user base of approximately 7,000 companies.
If you are new to automated tasks, Pabbly Connect has over 1,000 training videos. On top of that, Capterra reviews mention that their support staff is prompt to resolve issues and that developers are active in implementing new features requested by the community.
Pabbly Connect’s interface is also intuitive and straightforward to understand. They have a simple drag-and-drop interface that allows you to automate your repetitive business processes. Overall, Pabbly Connect may be the best Make alternative for companies looking to get similar performance to Zapier with less up-front investment.
Key Features:
- Integration with over 800 apps
- Internal tasks (such as filtering) do not count against your billed tasks per month
- Multi-step calls (automation that requires two apps)
- Path Routing to allow multiple actions based on a single trigger
Pricing:
Average user ratings:
- G2: N/A
- Capterra: 4.6/5.0
Free Account?
Yes, and it has most of the same features as the paid versions, just limited to 100 tasks per month.
2. Zapier
Zapier is one of the largest automation companies, with over 3 million users.
Zapier uses a drag-and-drop interface and supports complex workflows. You are able to easily connect to over 3,000 apps and can use its advanced features to fine-tune your automation.
Zapier has been a dominant player in the automation space since 2012 and it will integrate directly with your favorite marketing tools. Whether you are looking to manage your data across applications or automate workflows, Zapier’s impressive features and drag-and-drop interface let you easily create new integrations for your company.
For the price point, Zapier is one of the best Make (Integromat) alternatives.
Key Features:
- Integration with over 3,000 products
- Ability to string together processes across apps
- Can handle real-time automation and data flow
- Visual “no-code” interface
Pricing:
Average user ratings:
- G2: 4.5/5.0
- Capterra: 4.7/5.0
Free account?
Yes, Zapier offers a free starter plan, but it is limited.
3. Automate.io
With over 30,000 companies using it, Automate.io is no stranger to handling automation at scale. It is a strong alternative with a simple user interface and connections with many popular apps.
Automate.io’s simplicity does not sacrifice power or scale, however. It can easily create automated workflows that connect with the web apps your team uses. It has data retention controls and over 200 app integrations for easy task automation.
Automate.io also features an intuitive drag and drop interface. Combined with its 24×5 customer support, Automate.io is a strong integration platform.
The main downside to Automate.io is that there are fewer pre-built options for app integration. It is more likely than with Make or Zapier that you will have to custom code the connector using their REST or webhook API.
Key Features:
- Military-grade encryption
- Simple “no-code” user interface
- Webhooks and REST API connector
- Shared workflow folders for departments/teams
- Multi-step calls
Average user ratings:
- G2: 4.8/5.0
- Capterra: 4.6/5.0
Pricing:
Free Account?
Yes, but it is limited when compared with their professional version.
4. Tray.io
Used by over 47,000 companies, Tray.io is undoubtedly a worthy contender in the workflow automation space and a great Make alternative.
Tray.io is primarily for enterprise users and does not offer an individual option. If you are a solopreneur and are not looking to create automated workflows for a team, then Tray.io may not be the best choice for you.
The main benefits of this platform are the flexibility offered through its visual builder and the scalability that you would expect coming from an enterprise-level solution. It also doesn’t tie costs to the number of users.
Tray.io’s pricing model may be a more cost-effective solution for large teams.
Key Features:
- Solutions aimed at different verticals (sales, marketing, etc.)
- Strong focus on cloud-based data-wrangling
- Pre-built connectors and REST API options
- Web-based platform
Average user ratings:
- G2: 4.6/5.0
- Capterra: 5.0/5.0
Pricing:
Free Account?
No, but there is a 14-day free trial.
5. Jitterbit
Like Tray.io, Jitterbit is an enterprise integration platform.
Compared to some of the more sleek low-code and no-code solutions, Jitterbit has a bit more of a learning curve. Non-technical users may have a more challenging time adjusting to the UI.
Users can implement Jitterbit in many different types of architecture. It supports automation across the cloud and on-premise servers. Jitterbit will also work with your team to build custom integrations if needed.
Key Features:
- Option to connect to cloud, on-prem, and SaaS apps
- A drag and drop “no-code” editor
- Batch and real-time processing
- 300+ pre-built recipes for common data migration tasks
Average user ratings:
- G2: 4.7/5.0
- Capterra: 4.4/5.0
Pricing:
You would have to contact their sales department for a quote.
Free account?
They have a free trial but do not offer a free account
6. IFTTT
IFTTT is not only a fun name (If-This-Then-That), but it is also one of the longest-standing and most widely-used products in the automation space. (By the way, if you are interested in other alternatives to IFTTT, read 15 Best IFTTT Alternatives Worth Your Money.)
IFTTT runs both business and consumer-driven integrations (like smart home apps, voice assistants, etc.) Because of IFTTT’s split focus, the free version of this software is best for simple automated workflows that only involve one app.
On the other hand, if you need access to the developer tools or have more complicated automation, you’ll need to upgrade to their Pro + account. When you upgrade, you’ll be able to add applets that require multi-step calls and gain access to their customer support.
IFTTT allows you to connect apps with just a few clicks. It is an ideal integration solution for a small sales team or individual marketer.
Key Features:
- Affordable pricing ($10/mo for their Pro + plan)
- Mobile automation integrations
- 20+ applets pre-built
- Support for multi-application calls (Pro or Pro+ only)
Average user ratings:
- G2: 4.5/5.0
- Capterra: 4.6/5.0
Pricing:
Free Account?
IFTTT has a free trial that is limited when compared to their paid product.
7. Power Automate
If your team at work is deeply entrenched in and primarily uses Microsoft architecture, then Power Automate is one of the best Make (Integromat) Alternatives.
Their low-code tool integrates with Microsoft apps and credentials. If you opt for the paid plan, you will also be able to automate processes in the cloud through their services like SharePoint and on your local Windows machine.
Power Automate’s strength is also its weakness. Those looking for interoperability with multiple non-Microsoft-related platforms should look elsewhere. Power Automate also does not support automation across multiple unrelated apps outside the Microsoft ecosystem.
Key Features:
- Automate tasks on your windows machine or Microsoft services in the cloud
- Visual low-code designer for your automation
- Standard triggers and actions for email, spreadsheets, etc.
Average user ratings:
- G2: 4.6/5.0
- Capterra: 4.5/5.0
Pricing:
Free Account?
There is a free version of Power Automate, but it is limited to local machines only.
8. Workato
Workato is a hybrid integration platform. Like many other apps in the space, it offers a no-code visual editor for automating tasks and full business processes.
Workato has built-in integrations targeting several key verticals, including sales, marketing, customer service, finance, and IT. Their integration platform also supports complex workflows with conditional logic.
Workato has a strong data focus. Their powerful workflows support data-heavy operations through features like smart pipelines that adapt to schema changes and real-time synchronization with database operations.
Key Features:
- Integrated with 1000+ apps
- Focus on data ETL/ELT processes
- Integration into chatbots through apps like Microsoft Teams or Slack
- No-code editor and low-code environment for process automation
Average user ratings:
- G2: 4.7/5.0
- Capterra: 4.7/5.0
Pricing:
You would have to contact them for a custom quote.
Free Account?
Workato does not offer a free tier, but they offer a free trial.
9. Boomi
Mastering your data so that it is tidy, properly consolidated, and useful is required but difficult. Companies lose approximately 3 Trillion Dollars per year because of bad data. Luckily, Boomi is another workflow organization tool that focuses on automation for your data-based processes.
Boomi is cloud-based and connects to the most frequently used cloud providers (Azure, BigQuery, and Redshift.) Additionally, if you exchange data between several business partners, Boomi’s focus on intercompany data transfers is something that most other competitors do not rival.
Lastly, you don’t need a technical team to implement Boomi for workflow automation. It has a no-code UI which allows people from various departments to automate their tasks. While Boomi has a strong focus on data, large marketing teams will still find Boomi helpful in automating upkeep related to their various marketing channels.
Key Features:
- No code UI interface (but doesn’t have the option for coding)
- Tools for data mapping and data integration
- Ability to serve as a data hub and orchestrate cross-platform validations
Average user ratings:
- G2: 4.3 / 5.0
- Capterra: 4.4 / 5.0
Pricing:
Pricing is customized based on how many connected apps you need and which of their features you are using. You would have to contact their sales department for an estimate.
Free account?
No, but they do offer a free trial
10. Martini
Martini is an up-and-coming workflow management platform. Although it focuses more heavily on data, it still carries standard features such as routing and a low-code environment. It also can handle custom APIs and integrates with both on-premise and cloud architectures.
For the solopreneur or small team, the pricing for Martini may be prohibitively expensive. A startup would be better served looking at an alternative option such as Automate.io or Make for their comparatively low price point.
Martini’s features are best suited for mid-sized teams or companies looking to scale their data architecture or begin process automation with strong data-based components.
Key Features:
- Real-time and batch data processing capabilities
- Pre-built connectors and API for custom connectors
- Data mapping and transformation capabilities
- On-premise and cloud integrations are available
Average user ratings:
- G2: 4.7 / 5.0
- Capterra: N/A
Pricing:
Free account?
No, but they offer a free trial.
11. Integrately
If you are looking at automation software, it’s no surprise that those like Zapier with many built-in connectors are pretty expensive.
The expense of these well-known automation tools easily could have placed workflow automation out of reach for your marketing and sales teams.
Integrately is a simple and affordable alternative that allows your organization to benefit from workflow automation.
Integrately also has thousands of pre-built automation for Google Sheets, Mailchimp, and other spreadsheet and email marketing software used by small businesses and teams to build their empire.
While discussing building your empire, if you are looking for an entry-level automation platform, you may also be looking to upgrade your website analytics. We have a list of 19 website analytical platforms that would let you take advantage of your newfound workflow automation.
Key Features:
- 1-click automation
- Integration with 700+ apps
- Multi-app calls
- Pre-built templates for popular software like Mailchimp and Google Sheets
Average user ratings:
- G2: 4.7 / 5.0
- Capterra: N/A
Pricing:
Free account?
Yes, but it is more limited when compared to their paid tiers.
12. Mulesoft Composer
Mulesoft is an enterprise-level solution for your data and workflow orchestration needs. They recently released Mulesoft Composer to allow non-technical teams the ability to build workflow automation apps quickly.
Mulesoft Composer uses the Mulesoft Anypoint platform to interface with thousands of apps such as Salesforce, Google Sheets, and Slack. Through the Anypoint platform, teams can benefit from the lifecycle API management of Mulesoft Anypoint and the flexibility of custom API management.
Key Features:
- Web interface and desktop IDE
- Hybrid Integrations in the cloud, on-premises, or in a container
- Exchange information with hundreds of pre-built connectors
- Built on Mulesoft Anypoint Architecture
Average user ratings:
- G2: N/A
- Capterra: 4.0 / 5.0
Pricing:
You’d have to connect with their sales department to get a quote for your business.
Free account?
No, but they have a free trial.
Final Verdict
There is no one-size-fits-all approach to finding the perfect workflow optimization tool. They can range from enterprise-level – with enterprise-level pricing – to more affordable monthly subscriptions for personal/small business process workflow creation.
IFTTT or Integrately may best serve those looking to create personal workflow automation on a budget. If you need to automate across multiple apps, then Zapier is still a sound choice.
Evaluating the tradeoff between app connectivity, scalability, and price would best serve those looking for an enterprise solution. Zapier or Automate.io may better serve smaller companies, while larger companies may want to consider Workato or Tray.io.
What workflow automation tools have you found that I missed? Let me know in the comments below.
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